EL GOL DE ORO
Pilsener X Space Renders
The Pilsener "El Gol de Oro" campaign was a nationwide marketing effort in anticipation of the 2022 FIFA World Cup. In collaboration with me, the campaign featured a competition to win a commemorative digital collectible. This digital art piece immortalized an iconic moment in Ecuador's soccer history and was highly sought after by fans of the sport.
The official digital collectible
In the end, the lucky winner of the "El Gol de Oro" token was able to experience the World Cup in a truly unforgettable way. And thanks to our partnership, the campaign was able to create a unique and memorable piece of art that will be treasured by soccer fans for years to come.
The winner would also receive all-inclusive experiences to attend every World Cup in which Ecuador qualified.
I began the creative process by researching Ecuador's rich soccer history and identifying key moments that would be worthy of immortalization in the form of a digital art piece.
I then spent time sketching out different ideas and concepts, focusing on creating a design that would capture the epicness of Ecuador's accomplishments in the sport.
We chose a specific goal scored by Ivan Kaviedes in 2002 that qualified the team for the World Cup.
Once I had a solid concept in mind, I started working on the digital rendering of the art piece. I carefully crafted each element of the design, from the magnificent golden statue in the center of the field to the roman columns that added a sense of grandeur and elegance. I paid close attention to the lighting and shading to create a sense of depth and movement and used a golden color scheme to evoke a sense of celebration and victory.